Nudge: Improving Decisions About Health, Wealth, and Happiness (Korean Edition)
넛지: 똑똑한 선택을 이끄는 힘
From the winner of the 2017 Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein. "Nudge" is about choices—how we make them and how we're led to make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on how to prevent the countless bad mistakes we make in our lives—including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other numerous bad decisions regarding health care, our families, and education. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture" can successfully nudge people toward the best decision without restricting their freedom of choice. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.
Paperback: 428 pages
Author: Richard H. Thaler, Cass R. Sunstein
Publisher: Leadersbook (2009)