Originals: How Non-Conformists Move the World (Korean Edition)
오리지널스: 어떻게 순응하지 않는 사람들이 세상을 움직이는가
The #1 New York Times bestseller that examines how people can champion new ideas—and how leaders can fight groupthink.
Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.
Product detailsPaperback: 463 pages
Author: Adam Grant
Publisher: Hankyung (2016)