The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm)

The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm)

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The Business of Design: Balancing Creativity and Profitability (business and career guide to creating a successful design firm)

Review

"Keith Granet's new book The Business of Design is especially welcome... His Los Angeles company, Granet and Associates, provides management consultant services to some of the best-known architecture and interior design offices in the country." --AIArchitect.org

"A comprehensive and approachable guide to making a living while following your bliss... Filled with helpful (and attractive) illustrations and easy-to-follow advice tailored specifically to the needs of creative types." --Lonny magazine

"In an industry perceived more for its beauty than its money-making ability, Granet's book offers the first steps for designers and architects to start, as the title suggests, balancing creativity and profitability... The business advice he imparts could be applicable to any small-business owner." --USA Today

"Granet's book isn't about designing a room-- it's about designing a career-- or giving an existing one a better bottom line." --Veranda.com

"Asking yourself what you would do for work if you didn't need money can help you choose a career. But keeping your business afloat requires financial savvy. In The Business of Design, Keith Granet interviews architects Michael Graves, A. Eugene Kohn, Richard Meier, and John Merrill to supplement his own years of business knowledge." -- Architect magazine

"The book is truly encyclopedic, offering advise and practical examples... Interviews with five eminently successful designers (including Interior Design Hall of Fame members Michael Graves, Victoria Hagan, and Richard Meier) join the nuts-and-bolts information." --Interior Design

"Mr. Granet has become to decorators what Swifty Lazar was to screenwriters and starlets." --The New York Times

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